Our Story | vancasso — From Artisan Roots to Global Ceramic Brand

How It Started

A Passion for Color & Craft

vancasso was founded in 2013 with a single conviction: everyday dinnerware should be beautiful. Not just functional — genuinely beautiful. The kind of tableware that makes an ordinary Tuesday feel like a celebration.

Our founders spent two years visiting stoneware kilns across Asia and Europe, learning the craft hands-on. What they discovered was a gap in the market: high-quality, handcrafted dinnerware that was colorful, durable, and accessible to real households — not just hotels and Michelin-starred restaurants.

The first vancasso collection launched in 2013 with 12 pieces. It sold out in 11 days.

vancasso stoneware collection full display

Colorful vancasso ceramic dinnerware full set

What We Believe

Design Should Bring Joy to Every Meal

We design for real life. That means dinnerware that goes from microwave to table to dishwasher without a second thought — but looks stunning doing it. Our stoneware is fired at over 1,280°C, giving it a density and durability that outlasts most chip-and-crack-prone alternatives.

Color is at the heart of everything we make. We work with our kiln partners to develop glaze formulations that are lead-free, cadmium-free, and certified food-safe to FDA and EU standards — and that still deliver the rich, layered tones our collections are known for.

Our Journey

10+ Years of Colorful History

2013

Founded

First 12-piece stoneware collection launches. Sells out in 11 days. The brand ships its first international order to Germany.

2015

First 100K Customers

vancasso reaches 100,000 customers across the US, UK, and EU. The Bohemia collection becomes a bestseller on Amazon US.

2017

Lead-Free Glaze Certification

All glazes certified to FDA and EU food-contact safety standards. Every new collection now ships with a product safety certificate.

2019

1 Million Households

One million households in 30+ countries now own vancasso. Expanded into Australia, Canada, and Japan with dedicated collections.

2022

2M+ Global Customers

Now present in 50+ countries. Launched our first oven-safe bakeware line alongside our signature stoneware collections.

2026

Still Growing

New collections in development. Same commitment: beautiful, durable, lead-free stoneware for every table.

What Drives Us

Our Values

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Quality Without Compromise

Every piece fired above 1,280°C. Every glaze tested for lead and cadmium. We don't release a collection until it passes our internal durability test: 200+ dishwasher cycles with no fading.

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Color as a Core Material

We treat color with the same seriousness as clay body composition. Our glaze lab develops 40–60 color variations per collection, then selects the 6–8 that work together perfectly at the table.

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Accessibility

Beautiful dinnerware shouldn't cost a small fortune. We work directly with kiln partners to eliminate middlemen and keep our prices honest — without cutting corners on materials or craft.

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Transparency

We publish our material certifications. We list exactly what "dishwasher safe" and "microwave safe" means for each collection. No vague claims, no fine print.